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banner ads

Chipping away at inflation

This week saw the 15th anniversary of the first ever web banner ad. HotWired (now defunct) was the first web site to sell banner ads in large quantities to a wide range of major corporate advertisers. HotWired coined the term “banner ad” and was the first company to provide click through rate reports to its customers. It was paid for by American telecommunications company AT&T.  And here it is:…

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